Segmentation

Do you have a large number of customers? When you design marketing campaigns, do you wish you could design one for each customer so they received the most interesting and relevant communication? That would take a lot of time though and probably wouldn’t be feasible, right? Segmentation brings you that step closer to a customer-centric operating model.

We build statistical models that segment your customer base into smaller cohorts based on things like; value, geography, behaviour, transactions, demography and much more. We work with you to deliver the most relevant segmentation for your business, segmentation that aligns to your long-term commercial and marketing goals.